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Net of cardboard packaging

Below is the net of my cardboard packaging. It is not round edged or sloped, but it is still a solution that saves around 80% of the raw materials used for Gillette’s current packaging. It is also fully recyclable, lighter, and more compact so it saves on transport space and cost. It is also very different from the current packaging offered by competitors, which could give Gillette an edge.

Cardboard net small

Exploded view of final design

Below is the exploded view of my final design. It shows how everything slots together. The closing mechanism will be a pop cap, which can be found for example on tins of mints. This will eliminate the need for hinges etc. which may complicate the manufacturing process. Obviously the pop cap will need to be very secure in order to keep the razor intact during transportation.

Exploded View of final packaging design

Final ideas in the Superdrug context

Below are the examples of my two final designs, both manufactured in stainless steel with pop lids. One is lacquered in orange and blue, the other plain in the context of the Leicester Superdrug shop.

The three final ideas in the context of Boots

Below are my three final ideas, and what they would look like next to the other razors in Boots, the ‘toiletries superstore’.

Stainless steel razor case

The following images are examples of the stainless steel packaging that has not been lacquered, and has the logo embossed onto the top. This gives connotations of luxury packaging and a ‘limited edition’ feel. It will also differentiate Gillette from the rest of the razor brands on the shelf.

Changes made after tutorial with Chipps

Had a tutorial with Richard Chipps today to discuss the packaging, mainly because I wasn’t sure how to manufacture it, because companies don’t want to talk to students who aren’t actually going to put things into production. Here is how my design differed from the proposed final:

The window is now shaped, because I didn’t realise that it didn’t have to be square, apparently it’s just as easy to cut a shape as it is a square during the production process. I am going to do two finals, one in cardboard and one in metal. The handles are rounder and smoother in keeping with the overall feel of the design and Gillette brand.

Final design back of the tin

Razor tins in supermarket context

The drawings look a little bit too perfect to be real, but you get the impression I am aiming for. It also shows the versatility of the hanging razor. A wider audience could be reached through this method, but tighter security tags may have to be used.

Razor tin colour and pattern trials

Below is a selection of patterns that helped decide upon the final design for the razor tin. It was a visual brainstorm, helping to generate ideas for doing things differently.