It is common knowledge that people like to see the product that they are buying, so in this version of my packaging I have included a window through which you can clearly see the razor. This also means that cardboard can be used for the main body of the razor and bioplastic film for the window. I have been told the bioplastic will degrade under normal composting conditions, making this entirely environmentally friendly packaging. The fact that it is a lot smaller than the current Gillette Fusion packaging means that it will also save on raw materials, as FSC certified recycled cardboard can be used in conjunction with bioplastic film.
December 6, 2007...3:59 pm
Possibility for final packaging idea
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