Below is the net of my cardboard packaging. It is not round edged or sloped, but it is still a solution that saves around 80% of the raw materials used for Gillette’s current packaging. It is also fully recyclable, lighter, and more compact so it saves on transport space and cost. It is also very different from the current packaging offered by competitors, which could give Gillette an edge.
Category Archives: CAV
Below is the exploded view of my final design. It shows how everything slots together. The closing mechanism will be a pop cap, which can be found for example on tins of mints. This will eliminate the need for hinges etc. which may complicate the manufacturing process. Obviously the pop cap will need to be very secure in order to keep the razor intact during transportation.
Had a tutorial with Richard Chipps today to discuss the packaging, mainly because I wasn’t sure how to manufacture it, because companies don’t want to talk to students who aren’t actually going to put things into production. Here is how my design differed from the proposed final:
The window is now shaped, because I didn’t realise that it didn’t have to be square, apparently it’s just as easy to cut a shape as it is a square during the production process. I am going to do two finals, one in cardboard and one in metal. The handles are rounder and smoother in keeping with the overall feel of the design and Gillette brand.