Below is a selection of patterns that helped decide upon the final design for the razor tin. It was a visual brainstorm, helping to generate ideas for doing things differently.
Category Archives: Final Idea Development
The plan was to make a net of the cardboard design that could be put into production, but after trying most of the day today it seems that the design is too complex to be made out of cardboard. However, this turn of events has lead me to a much better idea: a tin.
It’s such a simple idea. Rather than the packaging for the razor being immediately disposable after purchase, it could be seen as something that can be reused for the whole lifespan of the razor. It is exactly the same design but made out of recycled metal which can then be put into the domestic recycling bin along with all the other recyclable metals. It will also have a sucker on the back so it saves space and is always to hand, and will help prolong the life of the blades. This is also a marketing opportunity for Gillette, because the tins could be ‘limited edition’ and coincide with major sporting events, or even customisable. When asked, 80% of men said they would use the tin if it was provided with the razor. Result.
This did spark an initial panic because it was originally thought that the design would have to be redrawn, but thankfully all designs can be transferred across with the simple modification of the hanging piece of metal. Below is an example of the possible final idea.
The only thing that is missing is the plastic window, and this can be included but it may complicate the recycling process.
It is common knowledge that people like to see the product that they are buying, so in this version of my packaging I have included a window through which you can clearly see the razor. This also means that cardboard can be used for the main body of the razor and bioplastic film for the window. I have been told the bioplastic will degrade under normal composting conditions, making this entirely environmentally friendly packaging. The fact that it is a lot smaller than the current Gillette Fusion packaging means that it will also save on raw materials, as FSC certified recycled cardboard can be used in conjunction with bioplastic film.
This is one of the colour options for the final packaging, based on the Gillette Fusion colour scheme. However, it seems too bright compared to the razor itself, so I will explore other colour options until an appropriate one is found.
There is also an issue of materials. This colourway would work in both cardboard and plastic because it is solid. However, I would not like to focus on plastics because although bioplastics are an option they are still relatively expensive, and do not degrade in landfill conditions where they are starved of light and oxygen. Cardboard would be a better option, and I will formulate nets based upon a single sheet of cardboard. However, there are security and safety issues with this material as well.
Using photoshop I wrapped the logo around this packaging design. You will get an idea of how it looks with the razor later on in the project. This is a preview of the final packaging design, made from cardboard with a solid vegetable print and no cellophane window. The left has no shading, showing the solid colour and pattern clearly, and the right has shading added:
There will be other alternatives made from other materials such as bioplastic, with extras such as cellophane windows. The logo and pattern were both taken from a Gillette logo, which can be found here and here.
These are alternatives for colour and layout of logos etc. I have focused on the Gillette Fusion range because the colours are so vivid and eye catching, and therefore more fun to work with. Gillette have a limited colour pallette for each of their ranges, but this one is by far the most exciting. See below.
The shadows and highlights of the case need a bit more work but I am in Fletcher and don’t feel comfortable without my graphics tablet for freehand work. However, the general idea behind this packaging is clear. It’s like a goggles case for a razor, providing protection for the product in transit and customers in the shop. But it could be argued that this design is no better than the previous one because it uses just as much materials and does not cut down on transit space or weight. This is a design for all the people who demand that there be safety measures on razor packaging, as an alternative for those who may feel that my chosen final design is too minimal.