Below is a selection of patterns that helped decide upon the final design for the razor tin. It was a visual brainstorm, helping to generate ideas for doing things differently.
Category Archives: Idea Generation
The plan was to make a net of the cardboard design that could be put into production, but after trying most of the day today it seems that the design is too complex to be made out of cardboard. However, this turn of events has lead me to a much better idea: a tin.
It’s such a simple idea. Rather than the packaging for the razor being immediately disposable after purchase, it could be seen as something that can be reused for the whole lifespan of the razor. It is exactly the same design but made out of recycled metal which can then be put into the domestic recycling bin along with all the other recyclable metals. It will also have a sucker on the back so it saves space and is always to hand, and will help prolong the life of the blades. This is also a marketing opportunity for Gillette, because the tins could be ‘limited edition’ and coincide with major sporting events, or even customisable. When asked, 80% of men said they would use the tin if it was provided with the razor. Result.
This did spark an initial panic because it was originally thought that the design would have to be redrawn, but thankfully all designs can be transferred across with the simple modification of the hanging piece of metal. Below is an example of the possible final idea.
The only thing that is missing is the plastic window, and this can be included but it may complicate the recycling process.
So I went on a jaunt to Asda to wander around by myself and find examples of wasteful packaging. I did find quite a few, for example computer mice and webcams are very wasteful. They generally have a tiny product surrounded by moulded plastic, securing it but also making it impossible to get into. The plastic packaging is not recyclable either. I am very surprised to see it still there, especially with all the bad press that has been appearing lately.
I did find something very wasteful which has interested me for a while though: Razor packaging. Like the computer mice and webcams there is a lot of plastic for a very small product. I have considered the reasons for this, and can conclude that it is mainly for a) Security b) Safety and c) Childproofing. The security tags are only attached to the expensive items such as Wilkinson Quattro for example, but this is still a factor that should be considered when redesigning the packaging. The razors already have their own packaging which keeps the blade secure, so what is the reason for all the outside packaging? Childproofing isn’t really a valid reason, as the razor caps should be firm enough to discourage tiny fingers. These are my reasons behind choosing this product for a redesign. However, if this is not accepted by my tutors I will change to webcams, as they are also in dire need of repackaging.
Here are some examples of terrible razor packaging in action. I haven’t put them up, but I do have examples of where the packaging would not allow the razors to stand up, making it hard for customers to find what they are looking for.
On a visit into town yesterday I had an informal chat to some of the shopkeepers, jewellers in particular, about what they do to decrease their environmental impact. It wasn’t a survey or a questionnaire, but more just general starting points I could build a questionnaire around. I was also having a look at what they were doing in terms of air conditioning and heating etc. These points are helping me to draft a questionnaire tonight, and next week I will go around town talking to shop employees about what they do and their thoughts. I don’t know if this is the right way to approach this but it seems the most logical. I cannot tell, for example, whether their display units are made from sustainable wood just by looking. This will also give me quantitative data to include in the report.
I have come up with several areas to include in the questionnaire:
I may decide to add to these as time goes by, and I will document it on here. I may not put my research results up until after the deadline though.