Below is the net of my cardboard packaging. It is not round edged or sloped, but it is still a solution that saves around 80% of the raw materials used for Gillette’s current packaging. It is also fully recyclable, lighter, and more compact so it saves on transport space and cost. It is also very different from the current packaging offered by competitors, which could give Gillette an edge.
Category Archives: Illustrator
It is common knowledge that people like to see the product that they are buying, so in this version of my packaging I have included a window through which you can clearly see the razor. This also means that cardboard can be used for the main body of the razor and bioplastic film for the window. I have been told the bioplastic will degrade under normal composting conditions, making this entirely environmentally friendly packaging. The fact that it is a lot smaller than the current Gillette Fusion packaging means that it will also save on raw materials, as FSC certified recycled cardboard can be used in conjunction with bioplastic film.
This is one of the colour options for the final packaging, based on the Gillette Fusion colour scheme. However, it seems too bright compared to the razor itself, so I will explore other colour options until an appropriate one is found.
There is also an issue of materials. This colourway would work in both cardboard and plastic because it is solid. However, I would not like to focus on plastics because although bioplastics are an option they are still relatively expensive, and do not degrade in landfill conditions where they are starved of light and oxygen. Cardboard would be a better option, and I will formulate nets based upon a single sheet of cardboard. However, there are security and safety issues with this material as well.
These drawings were first drawn using pencil and pen etc, but were then scanned and redraw in illustrator, because the lines weren’t clean enough for my liking.
If there are any errors in these drawings please let me know asap because I’ve never done this before, so I can’t tell what’s right!