Category Archives: Research

General research.

Environmental Retail Questionnaire

This morning I went into town with my simple questionnaire and asked 10 retailers on the high street about their environmental policies, and what they do in their own shops in terms of lighting, heating etc. The results were interesting to say the least, but I’ll discuss them after I’ve written my report.

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Filed under Live Project, Research

Wasteful Packaging Investigation

So I went on a jaunt to Asda to wander around by myself and find examples of wasteful packaging. I did find quite a few, for example computer mice and webcams are very wasteful. They generally have a tiny product surrounded by moulded plastic, securing it but also making it impossible to get into. The plastic packaging is not recyclable either. I am very surprised to see it still there, especially with all the bad press that has been appearing lately.

I did find something very wasteful which has interested me for a while though: Razor packaging. Like the computer mice and webcams there is a lot of plastic for a very small product. I have considered the reasons for this, and can conclude that it is mainly for a) Security b) Safety and c) Childproofing. The security tags are only attached to the expensive items such as Wilkinson Quattro for example, but this is still a factor that should be considered when redesigning the packaging. The razors already have their own packaging which keeps the blade secure, so what is the reason for all the outside packaging? Childproofing isn’t really a valid reason, as the razor caps should be firm enough to discourage tiny fingers. These are my reasons behind choosing this product for a redesign. However, if this is not accepted by my tutors I will change to webcams, as they are also in dire need of repackaging.

Here are some examples of terrible razor packaging in action. I haven’t put them up, but I do have examples of where the packaging would not allow the razors to stand up, making it hard for customers to find what they are looking for.

Razors on the ShelfGilette SoleilWilkinson Quattro

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Filed under Idea Generation, Important, Research, RSA

Initial Research

On a visit into town yesterday I had an informal chat to some of the shopkeepers, jewellers in particular, about what they do to decrease their environmental impact. It wasn’t a survey or a questionnaire, but more just general starting points I could build a questionnaire around. I was also having a look at what they were doing in terms of air conditioning and heating etc. These points are helping me to draft a questionnaire tonight, and next week I will go around town talking to shop employees about what they do and their thoughts. I don’t know if this is the right way to approach this but it seems the most logical. I cannot tell, for example, whether their display units are made from sustainable wood just by looking. This will also give me quantitative data to include in the report.

I have come up with several areas to include in the questionnaire:

  • Lighting, and reasons for the choice of lighting,
  • Flooring,
  • Display cabinets,
  • Atmospherics (air conditioning, heating, etc.)
  • Furniture.
  • I may decide to add to these as time goes by, and I will document it on here. I may not put my research results up until after the deadline though.

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    Filed under Idea Generation, Research